Feminism and the Politics of Resilience: Essays on Gender, Media and the End of Welfare
Keywords:Feminism, Neoliberalism, Media, UK
Encouraging women to work has revealed the relationships between neoliberalism and gender. Neoliberalism, which is based on high performance, has also reflected this feature on the female body. Women, who are constantly asked to be hardworking both at home and at work, have also been exposed to the emphasis on having a fit body seen in women's magazines. This emphasis on success is more for the middle class. While this situation created a competitive environment with women in the lower classes, it negatively affected the psychology of young girls. Therefore, the relationship between neoliberalism and feminism leads to new discussions on the issue of gender equality.
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