A Case Study on Representativeness Heuristic in Employed and Unemployed Women in Turkey
DOI:
https://doi.org/10.33831/jws.v23i1.337Keywords:
Behavioral Economics, Representativeness Heuristic, EmploymentAbstract
This study discusses whether decisions made under uncertain conditions are affected by the representativeness heuristic in terms of employed and unemployed women. For this purpose, we investigated whether female physicians and housewives use prior information when making predictions. The main purpose of the study was to reveal the effect of the representativeness heuristic on deviation from rationality among women. To measure the representativeness heuristic, an online survey of 14 items was applied to 428 employed and unemployed women. Our results were consistent with the literature, and we concluded that decisions made under uncertain conditions are influenced by the representativeness heuristic, resulting in deviations from rationality.
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