The Mediating Effect of Gender Stereotypes on the Relationship between Values and Traditional Attitudes to Gender Roles
DOI:
https://doi.org/10.33831/jws.v24i1.382Keywords:
gender, stereotype, competence, warmth, values, attitudeAbstract
The present study aims to test the mediating role of gender stereotypes in the relationship between the values defined in Hofstede's Cultural Dimensions Theory and traditional attitudes towards gender roles. For this purpose, analyzes were carried out with the data of 271 university students by using the "Individual Cultural Values Scale", "Gender Roles Attitude Scale," and "Competence and Warmth Stereotype Measurement" tools. Correlation analysis was performed to examine the relationships between the variables. The mediating role of gender stereotypes in the relationship between values and traditional attitudes towards gender roles was examined with the Process Macro plugin of the SPSS 24 program. As expected, masculinity, power distance, and collectivism values were found to show strong positive relationships with traditional attitude towards gender roles. As the adoption of the masculinity value increased, the identification of women with the competence stereotype decreased, and depending on this decrease, the adoption of the traditional attitude towards gender roles increased. While it is expected that defining men with the stereotype of warmth is a negative predictor of traditional attitudes toward gender roles, on the contrary, it has been observed that traditional attitudes increase as the definition of men with warmth increases. Accordingly, as masculinity and collectivism values increased, the definition of men with warmth increased. While defining men with warmth increased, the adoption of traditional attitudes toward gender roles increased. It has been discussed in line with the information in the literature that the warmth stereotype can be an element that contributes to the status of men in cultures with a high level of collectivism.
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