Neoliberalism, Food and Women: A Narcissistic Culinary Culture?
DOI:
https://doi.org/10.33831/jws.v17i1.72Keywords:
neoliberalism, culinary culture, women, narcissismAbstract
This paper aims to provide a critique of food cultures in the neoliberal era. I argue that neoliberalism has transformed the ways in which people consume food and the cultural meanings of food and eating. Food and eating have become sources of narcissistic pleasure that are usually accompanied by feelings of guilt and anxiety towards oneself and nature. Middle-class women in particular are engaged in this neoliberal food culture through the discourses of ‘healthy bodies’, ‘organic lifestyles’ as well as the ‘domestic pleasure of cooking’.
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Skeggs B. (2004a). Class, Self, Culture. London: Routledge.
Skeggs B. (2004b). Exchange, Value and Effect. In Adkins L. & B. Skeggs (Eds.), Feminism After Bourdieu. London: Blackwell: 75-96.
Soil Association (2014). Organic Market Report. Internet adress: http://action.soilassociation.org/page/s/marketreportdownload. Access: 04/05/2015.
Walkerdine V. (1991). Schoolgirl Fictions. London: Verso.
Walkerdine V. (1996). Working Class Women: Psychological and Social Aspects of Survival. In Skelton C. et al. (Eds.), Feminist Social Psychologies: International Perspectives. London: Sage: 145-164.
Walkerdine V. & Bansel P. (2010). Neoliberalism, Work and Subjectivity: Towards a More Complex Account. In Wetherell M. & Mohanty C.T. (Eds.), The Sage Handbook of Identities. London: Sage: 492-507.
Williams R. (1977). Marxism and Literature. Oxford: Oxford University Press.
Bell D. & Hollows J. (2005). Making Sense of Ordinary Life Styles. In Bell D. & Hollows J. (Eds.), Ordinary Lifestyles: Popular Media, Consumption and Taste. Berkshire: Open University Press: 1-20.
Biressi A. & Nunn H. (2008). Bad Citizens: The Class Politics of Lifestyle Television. In Palmer G. (Ed.), Exposing Lifestyle Television: the Big Reveal. Ashgate: Hampshire: 15-24.
Bonner F. (2005). Whose lifestyle is it anyway? In Bell D. & Hollows J. (Eds.), Ordinary Lifestyles: Popular Media, Consumption and Taste. Berkshire: Open University Press: 35-46.
Bonner F. (2008). Digging for Difference: British and Australian Television Gardening Programmes. In Palmer G. (Ed.), Exposing Lifestyle Television: The Big Reveal. Ashgate: Hampshire: 25-38.
Bourdieu P. (1984). Distinction: A Social Critique of the Judgement of Taste. London: Routledge & Kegan Paul.
Bordo S. (1995). Unbearable Weight: Feminism, Western Culture, and the Body. Berkeley: University of California Press.
Cairn K., Johnston J. & Baumann S. (2010). Caring About Food: Doing Gender in the Foodie Kitchen. Gender and Society 24(5): 591-615.
Collins K. (2009). A Kitchen of One’s Own: The Paradox of Dione Lucas. Camera Obscura, 27(2): 1-23.
Collins Dictionary (2015). Delia Effect. Internet adress: http://www.collinsdic tionary.com/submission/11106/The%20Delia%20Effect. Access: 04/05/2015.
de Solier I. (2005). TV Dinners: Culinary Television, Education and Distinction. Continuum: Journal of Media and Cultural Studies, 19(4): 465-481.
de Solier I. (2008). Foodie Makeovers: Public Service Television and Lifestyle Guidance. In Palmer G. (Ed.), Exposing Lifestyle Television: The Big Reveal. Ashgate: Hampshire: 65-82.
Dean M. (1999). Governmentality: Power and Rule in Modern Society. London: Sage.
Featherstone M. (1991). The Body in Consumer Culture. In Featherstone M., Hepworth M. & Turner B.S. (Eds.), The Body: Social Process and Cultural Theory. London: Sage: 170-196.
Fernandez-Armesto F. (2002). Near a Thousand Tables: A History of Food. New York: Free Press.
Grande C. (2007, 20 February). Ethical Consumption Makes Mark on Branding. Internet adress: http://www.ft.com/intl/cms/s/2/d54c45ec-c086-11db-995a-000b5df10621.html#axzz3aqvt47bQ. Access:
Guthman J. & DuPuis M. (2006). Embodying Neoliberalism: Economy, Culture, and the Politics of Fat. Society and Space, 24(3): 427–448.
Hall S. & Jefferson T. (Eds.) (1976). Resistance Through Rituals: Youth Cultures in Post-War Britain. London: Hutchinson.
Hollows J. (2003). Feeling Like a Domestic Goddess: Postfeminism and Cooking. European Journal of Cultural Studies, 6(2): 179-202.
Illouz E., Gilon D. & Shachak M. (2014). Emotions and Cultural Theory. In Stets J.E. & Turner J.H. (Eds.), Handbook of the Sociology of Emotions, Vol. 2. London: Springer: 221-244.
Jacoby R. (1980). Narcissim and the Crisis of Capitalism. Telos, 44: 58-65.
Kilbourne J. (1999). Can’t Buy My Love: How Advertising Changes the Way We Think and Feel. New York: Simon & Schuster.
Lawson N. (1999). How to Eat: The Pleasures and Principles of Good Food. London: Chatto & Windus.
Lawson N. (2000). How to Be a Domestic Goddess: Baking and the Art of Comfort Cooking. London: Chatto & Windus.
Lewis T., Martin F. & Sun W. (2012). Lifestyling Asia? Shaping Modernity and Selfhood on Life-Advice Programming, International Journal of Cultural Studies, 15(6): 537–566.
McIntosh A. & Zey M. (1998). Women as Gatekeepers of Food Consumption: A Sociological Critique. In Counihan C.N. & Kaplan S.L. (Eds.), Food and Gender: Identity and Power. Amsterdam: Harwood Academic Publishers: 125-144.
Michman R.D. & Mazze E.M. (2006). The Affluent Consumer: Marketing and Selling the Luxury Lifestyle. London: Raeger.
Oren T. (2013). On the Line: Format, Cooking and Competition as Television Values. Critical Studies in Television, 8(2): 20-35.
Organic Trade Association (2014). Organic Industry Survey. Internet adress: https://www.ota.com/what-ota-does/market-analysis. Access: 04/05/2015.
Otero G., Pechlamer G., Liberman G. & Gurcan E. C. (2015). Food Security and Inequality: Measuring the Risk of Exposure to the Neoliberal Diet. Simons Papers in Security and Development, No. 42/2015: 1-44.
Ramacciotti C.E., Perrone P., Coli E., Burgalassi A., Conversano C., Massimetti G. & Dell'Osso L. (2011). Orthorexia Nervosa in the General Population: A Preliminary Screening Using a Self-Administered Questionnaire (ORTO-15). Eat Weight Disorders, 16(2): 127-30.
Ringrose J. & Walkerdine V. (2008). Regulating the Abject: The TV Make-Over as Site of Neo-Liberal Reinvention Toward Bourgeois Femininity. Feminist Media Studies, 8(3): 227-246.
Retzinger J.P. (2008). The Embodied Rhetoric of ‘Health’ from Farm Fields to Salad Bowls. In LeBesco K. & Naccarato P. (Eds.), Edible Ideologies: Representing Food and Meaning. New York: State University of New York Press: 149-178.
Reynolds R.C. (2015/03/25). Orthorexia Nervosa: When Righteous Eating Becomes an Obsession. Internet adress at: http://theconversation.com/ orthorexia-nervosa-when-righteous-eating-becomes-an-obsession-36484. Access: 04/05/2015.
Sennett R. (2002). The Fall of Public Man. London: Penguin Books.
Skeggs B. (1997). Formations of Class and Gender: Becoming Respectable. London: Sage.
Skeggs B. (2004a). Class, Self, Culture. London: Routledge.
Skeggs B. (2004b). Exchange, Value and Effect. In Adkins L. & B. Skeggs (Eds.), Feminism After Bourdieu. London: Blackwell: 75-96.
Soil Association (2014). Organic Market Report. Internet adress: http://action.soilassociation.org/page/s/marketreportdownload. Access: 04/05/2015.
Walkerdine V. (1991). Schoolgirl Fictions. London: Verso.
Walkerdine V. (1996). Working Class Women: Psychological and Social Aspects of Survival. In Skelton C. et al. (Eds.), Feminist Social Psychologies: International Perspectives. London: Sage: 145-164.
Walkerdine V. & Bansel P. (2010). Neoliberalism, Work and Subjectivity: Towards a More Complex Account. In Wetherell M. & Mohanty C.T. (Eds.), The Sage Handbook of Identities. London: Sage: 492-507.
Williams R. (1977). Marxism and Literature. Oxford: Oxford University Press.
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Published
2019-06-28
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Emre Çetin, K. B. (2019). Neoliberalism, Food and Women: A Narcissistic Culinary Culture?. Kadın/Woman 2000, Journal for Women’s Studies, 17(1), 121–137. https://doi.org/10.33831/jws.v17i1.72
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