Marissa’nın Seçimi: Yahoo CEO’su Marissa Mayer’in Medyadaki Temsili
DOI:
https://doi.org/10.33831/jws.v17i2.213Anahtar Kelimeler:
iş dünyası medyası- annelik izni- çalışan anneler- yönetici kadın- seçim feminizmiÖzet
Bu çalışma, Amerikan iş dünyası medyasının sunduğu, 2012-2013 yıllarında önde gelen internet şirketi Yahoo’nun yeni atanmış ve hamile CEO’su Marissa Mayer’in yer aldığı, ideal çalışan / ideal anne çatışmasını incelemektedir. Hamilelik, annelik izni ve çocuk bakımı gibi sorunlar anne olan çalışan kadınlar için “ideal bir çalışan” ve ‘ideal bir anne’ olarak toplumsal baskıyı nasıl karşılayacakları çözülmeyecek bir ikilem gibi görünür. Üst düzey yönetici olması ve olanaklarının fazla olması nedeniyle, Mayer’in deneyimi çalışan annelerinin çoğunluğunun deneyimiyle ilgili görünmeyebilir. Fakat ben, neoliberal kurgunun sürekli bir şekilde medyada servis ettiği çalışma ve annelik temsili bağlamında Mayer’ın medyadaki temsilinin, tüm çalışan kadınların karşılaştığı çifte açmazı aydınlattığını ve çoğu kez gizli eşitsizliklerin ‘tercih’ kelimesinde saklı olduğunu savunacağım.
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2016-12-12
Nasıl Atıf Yapılır
Grandy, K. (2016). Marissa’nın Seçimi: Yahoo CEO’su Marissa Mayer’in Medyadaki Temsili. Kadın/Woman 2000, Journal for Women’s Studies, 17(2), 109–132. https://doi.org/10.33831/jws.v17i2.213
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